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CHANCE

Explore potential opportunities and make quick decisions to seize new opportunities and secure competitiveness

Respond to rapidly changing markets with agility

CHANGE

Have no fear of facing challenges and failures, and proactively solve problems instead of following the practices of the past

Pursue sustainable values with entrepreneurship, and present effective solutions that are consistent with customer satisfaction and the Company’s interests

CHALLENGE

Identify international trends and the market environment quickly and take the lead in responding to changes

Understand and accommodate the diversity of cultures and values

SYNERGY

Share each other’s views with respect and open-mindedness while admitting that going alone has limitations

SPEED

Speed up the pace of decision making, and execute decisions swiftly to lead changes